VR & AR set to remove ‘try it before you buy it’ barrier

//VR & AR set to remove ‘try it before you buy it’ barrier

VR & AR set to remove ‘try it before you buy it’ barrier

When Daniel Beauchamp was hunting for a new car, he skipped trips to dealerships by using virtual and augmented reality to test vehicles from a makeshift driver’s seat he set up in his home with a few chairs.

The head of virtual reality at Ottawa-based e-commerce company Shopify brought out the technology again when furnishing and renovating his home, using it to figure out where to place couches and tables without having to put in the manual labour.

While most shoppers still flock to dealerships or grab their measuring tape to see what furniture fits a spot, Beauchamp’s creative use of such technology signals how the masses might start using virtual and augmented reality (VR and AR) to navigate the retail world in the future.

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By | 2018-04-13T01:22:59+00:00 avril 13th, 2018|VR & AR|0 Comments

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